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A2 level Information Communication Technology - Unit 4Corporate Information Systems StrategyOverviewAll businesses, large and small, cannot remain the same for long. The business will stagnate if they do not grow or contract, diversify, develop new markets, expand its product range and plan for the future. They, therefore, need to develop a strategy to help them achieve their goals. A strategy is necessary because it allows resources to be targeted to those areas requiring funds. It also allows the "stakeholders" ( employees, customers, banks and shareholders of the business) to see that the business is taking account of their interests. Business StrategyTo formulate a business strategy, a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) may be used which will identify the internal and external factors that have an impact on the particular business. Information Systems StrategyThis forms part of the Business Strategy and deals with IT and IS issues. The strategy should cover:
End-user ComputingEnd-users now have the ability to access productivity applications (word processing, spreadsheets etc), which can be used to develop their own systems e.g. a sales manager may create a spreadsheet to work out targets for the sales team. The development of such systems needs to be controlled by management and therefore should also be contained within the information strategy. There are two approaches to the control: Monopolistic approach:
Laissez-Faire Approach:
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